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Our full range of chocolate flakes, makers and extras

From 28% white up 100% extra dark, find your perfect %

Craft hot chocolate at home with our makers

Delicious, fully plant based hot chocolate flakes

Our best-selling marshmallows and gift sets

Award-winning tea and speciality coffee

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Experiment with Knoopology at home

Knoops loyalty terms

Please read these terms and conditions carefully. By accessing or using this programme, you agree to be bound by the terms described herein and all terms incorporated by reference. If you do not agree to all these terms, you should not participate in this programme.

These Terms and Conditions apply to your access to, and participation in, the Knoops loyalty programme which in the United Kingdom is operated by Knoops Holdings Limited or its affiliated companies, herein referred to as “Knoops”. These Terms and Conditions do not alter in any way the terms or conditions of any other agreement you may have with Knoops for products, services or otherwise. 

Knoops reserves the right to change, modify and/or eliminate Knoops loyalty and/or these Terms and Conditions or any policy, FAQ, or guideline pertaining to Knoops loyalty at any time and in its sole discretion. Any changes or modifications will be effective immediately upon posting the revisions to and you waive any right you may have to receive specific notice of such changes or modifications. Your continued participation in Knoops loyalty will confirm your acceptance of such changes or modifications; therefore, you should review these Terms and Conditions and applicable policies frequently to understand the terms and conditions that apply to Knoops loyalty. If you do not agree to the amended terms, you must stop participating in Knoops loyalty.

This programme is not targeted towards, nor intended for use by, anyone under the age of 18. Please read the Privacy Policy carefully to understand how Knoops collects, uses and discloses information about its customers.

How it works

Knoops loyalty is in place to reward and thank loyal members for purchasing Knoops chocolate drinks and retail products. 

When you opt in to Knoops loyalty, you will earn 1 point for every £1 spent in Knoops stores.

You must download the app for store use. It will not be possible to earn points on an order placed prior to joining the Knoops loyalty programme.

A member may only register one account. Knoops can delete any duplication.

A member can earn a maximum of 400 points.

Loyalty points will expire after 12 months. Where possible, we will try and notify you in advance that your points are about to expire but, in any case, it is your responsibility to make sure you use your points before they expire. Expired points cannot be redeemed or reinstated to the app.


Points will always be rounded down to the nearest whole number when earning.

Points are linked to the email address and phone number you have opted into Knoops loyalty with. Your QR code must be scanned in store, and you must be logged into your account. Knoops are not responsible for any points missed for any transaction.

A Member will receive bonus points once a year only for their birthday. Any accounts looking to obtain bonus points untruthfully will be banned from Knoops loyalty.

A Member will only be able to change their date of birth on the App once and may only be entitled to change their date of birth if the original date of birth that a Member entered was an accidental error, proof of DOB may be requested. Each Member represents that they will not fraudulently change their date of birth on the website or the app.

Points are non-transferrable and cannot be shared with friends and family or transferred to a different account.

15 points can be earned by referrer and referee when referring a friend – the referee must make a transaction of £3 or more on the app. Scanning the QR code at the till will not trigger your referral points.

Points can be redeemed between 30-70 points on specific drinks in store. There is no monetary value for your points. Knoops is entitled to change these redemptions as they see fit.

Points will not be earned when purchasing a gift-card, gift packaging, hot chocolate maker or coffee machine.

Points will not be earned on the Knoops website.

Points can't be earned through delivery apps e.g. Deliveroo.

If you receive a refund, on a purchase that you earned points, the points earned will be deducted from your balance.

Knoops reserve the right to refuse service in circumstance that could effect our team's safety and security. Bad behaviour towards our staff will not be tolerated.

Knoops reserves the right to amend the point scheme at any time, or withhold customer’s from earning or redeeming further points. Knoops also reserve the right to turn off the app at any time, with no monetary reimbursement required for points accumulated.

Coffee Club Terms & Conditions

Receive 50% off selected coffees at all Knoops stores when ordering through the loyalty app before the 31st of August 2024.

  • This offer is available from store opening until 12pm (midday) and orders must be placed through the app.
  • Drinks will be automatically discounted, users do not need a voucher or offer
  • Users must be logged in to redeem 50% coffee
  • Order collection needs to be before 12pm
  • Any additional costs, such as extras, will be charged for
  • Selected coffees include: Espresso, Macchiato, Americano, Latte, Flat White, Cappuccino, Iced Americano and Ice Latte
  • This does not include matcha, tea or chocolate
  • This offer is not activated when scanning a loyalty QR code

Knoops reserves the right to remove this offer at any time. Discount cannot be used in conjunction with any other promotion, voucher or discount.